Viral marketing is a way of spreading the advertisement, which is characterized by a very fast spread, and the technique is based on the principle of the “virus effect”. The advertisement is transmitted from person to other person in geometric progression, and the special idea, which its creator pursues, is conductive to it. Namely this idea makes it possible for one person to get inspired by what he or she has just seen, thereby increasing the person’s desire to share it with other people.
Viral marketing existed long before the era of the Internet and was based on the so-called “word of mouth”. The information was passed on from one person to another, and this caused a positive impression on a product or service, because the feedback of an unrelated person had most often much more influence in comparison to an ordinary advertisement. Viral marketing, which has been developing successfully during the era of the Internet, is still based on this phenomenon. The most widespread way of facilitation of viral marketing in the modern information world is spreading information through the following online sources: Social networks Blogs Forums Video and photo-hosting Internet communities
The most effective ways of spreading the advertisement message by means of viral marketing are using social networks and video hosting platforms, such as YouTube. The later one received a formal notion as a “viral video”. It can be spread between people at a frantic pace in an absolutely natural way, because it represents itself as sort of a TV commercial, which carries a very interesting and explosive idea and creates a great interest among the target audience. Our company develops the strategies of viral marketing for firms in various industries, and in regards to our activities, you will get an effective high quality advertisement, which will make it possible for many more people to find out about your products and services.
Viral marketing can be a very powerful and economical way to produce lots of interest in your business. Getting the attention of the masses is not as easy as it used to be, but it can certainly still be done. The other factor to consider with viral marketing is its ability to increase your sales. Many campaigns that do “go viral” may attract a huge amount of attention and website traffic but generate very little in the way of sales.