What we in the industry call "conversion" is none other than the payment by credit card & if you are providing secured and certified Electronic Payment System, Customers will spend more willingly. Although for small businesses there is another method known as Cash on Delivery (COD) probably one of the least used methods in online shops. In Cash on Delivery Model-Online Shop Owners send the goods first and then collect the cash via the courier who makes the delivery, resulting in increased rates. For this reason, it is usually used for local business.
Integrated Payment Systems.
The user, once fill the cart with the product or service that interest him, completes the purchase. After filling in the form to indicate the shipping or billing information, it concludes the transaction: In general, the sites allow the user to choose the payment method. And to choose between different options is a way to attract more customers.
What is Payment Gateway?
In almost all eCommerce / Online Store, when a user has to pay, the Payment Gateway asks the user for payment through Credit Card / Debit Card and transfers the amount from the buyer's bank account to sellers account. Basically every time you make transactions the bank acts as an intermediary and communicates to the operators eCommerce site where it confirms the Payment Status.
How Payment Gateway Providers can help?
Usually the user does not want to provide your card details to a site whatever, but he trusts on to known Payment Gateway Providers credibility. In addition, Payment Gateway Provider allows payment by various credit cards. And in case of any fraud happens on your credit card? Responsibility lies with Payment Gateway Provider that maintains the historical record of bank transactions. How Kairos can help Integrate Payment Gateway System to your Online Store? The integration with a payment system is not child's play: it must be done very carefully to avoid any defects. In fact any security bugs can affect relationships with customers. We are true experts in the integration of secure payment gateway, conform to industry standards such as PCI, DSS and many others. Ecraftz provides complete end to end eCommerce Consulting for payment gateway integration to your Online store.